After spending recent Journalism lessons studying the semiotics of sample magazines, there are cetain aspects which I feel are paramount when considering your own layout
Colour
When used effectively, can determine whether the comsumer will choose that article over others. Unfortunately, as with the case of Audio Addict, I felt there were too many occasions where either the contrast or pallette was completely ineffectual, certainly putting me off from choosing that article.
Font
On reviewing the semiotics of NME, whilst I noticed they had incorporated various fonts, it wasn't until we had, as a group, reviewed Audio Addict. On reflection, NME were able to effectively vary the use of fonts according to the context and audience of a piece, despite what seemed at time a hogpodge of styles. Although Audio Addict kept to a set of clear defined rules across the magazine in general, the use of Comic Sans in particular highlighted how important it was to consider the font may portray to the audience; keep it professional but appealing to possible consumers.
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